Hi, my name is
Irvan Triananda. I develop and manage paid ad campaigns, leveraging my digital marketing skills to drive traffic and increase conversions. .
Experienced Digital Marketing Specialist with 6+ years in Digital Ads, based in Bali, Indonesia.
My passion lies in analyzing data to create solutions meeting user needs and driving business growth. Proficient in managing campaigns across European and Indonesian markets, I prioritize data analysis to optimize campaigns, enhancing conversions and targeting specific traffic segments.
01. About Me
Hello 👋🏻 My name is Trian. I am always open to new opportunities.
I created irvantri.my.id to take notes for myself and apply my digital marketing knowledge.
I have some professional experience as a digital marketer working with Google Ads, Microsoft Ads, Meta Ads. I also have an undergraduate degree in Economics.
02. What I've Done
Digital Advertising Specialist @ 2Stallions
July 2024 - Present
- Manage digital advertising for clients across global markets, with a focus on Asia (Singapore, Indonesia, Malaysia, India).
- Develop and execute campaigns with monthly budgets exceeding SGD15,000 per account/month.
- Collaborate cross-functionally with SEO, creative, content, and web development teams to align ad messaging with landing page experience and business objective.
- Conduct in-depth performance analysis using GA4, Meta Business Suite to drive continuous improvement in ROI, CTR, and conversion rates.
- Implement A/B testing strategies to refine audience targeting, creatives, and bidding strategies.
- Ensure pixel and conversion tracking via Google Tag Manager to enable reliable reporting and remarketing.
- Create performance reports and strategic recommendations to clients on a monthly basis.
- Tools: Google ads, Meta ads, LinkedIn ads, TikTok ads, GA4, GTM, UTM, Looker Studio
Digital Marketing Specialist @ Ancient Wisdom - AW Advantage Digital
May 2023 - July 2024
- Managing 40+ search, display, video, pmax, and shopping campaigns across Worldwide markets, with a focus on the UK, France, Slovakia, and Italy.
- Reviewed analytical reports, interpreting ad metrics such as impressions, clicks, CTR, conversions, costs, keywords, search terms, and auction data.
- Specialize in crafting audiences based on available data, client buyer personas and market trends (first party data, interests, in-market, combined data, custom segments) and demographics for optimal targeting.
- Develop campaigns with highest budgets exceeding £10,000+ (British Pounds) per month/account.
- Delivered a 20% increase in conversions (purchases and sign-ups) and a 15% improvement in click-through rates through strategic campaign optimization.
- Worked closely with teams and managers, incorporating feedback to improve campaign performance in line with business objectives.
- Tools: Google ads, DV360, CM360, LinkedIn ads, TikTok ads, META ads, GA4, GTM, UTM, Looker Studio, Merchant Centre.
Digital Marketing Specialist @ Nata Connexindo Digital
July 2021 - May 2023
- Develop 60+ and execute paid media campaigns across various channels such as Google Ads, Meta ads.
- Assessed analytical reports by understanding ads metrics and dimension.
- Tools: Google ads, Meta ads.
Radio Announcer @ Phoenix Radio Bali
Aug 2017 - Dec 2018
- Produced, wrote and narrated topics to be featured on the radio.
- Presented music, information, commercial, traffic, news summaries, program schedules and public service information.
- Tools: Radio Desk
🎓 Education
Bachelor of Economics @ Udayana University
Undergraduate Degree
English First @ English First
English Languange Course
03. Some Projects
Blogger, SEO, Search Console
Domain, Hosting, Wordpress, GTM
04. Contact Me
Get in touch.
I'm always open to hear about new projects and opportunities.
Whether you're a company/person looking to hire me and interests in my service, or you're just looking to chat, I'd love to hear from you.